Susan K. Jones
Founder of Susan K. Jones and Associates Since 1980
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Specializes in business-to-business, collectibles, catalogs, educational products and financial services
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Clients have included International Resources, The Hamilton Collection, Enesco Corporation, GoCollect.com and International Correspondence Schools
- Tenured, full professor of Marketing at Ferris State University (Big Rapids, MI) and a partner of The Callahan Group, LLC
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Taught branding and positioning at the graduate level at Northwestern University, in the Integrated Marketing Communications program
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Focuses her teaching, consulting, writing and research on direct and interactive marketing communications
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Conducted marketing training programs for Yamaha Musical Instruments, Sprint/Draft Worldwide, Consumers Energy, Advanstar Communications
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Author of Creative Strategy in Direct Marketing, co-author of Selling by Mail and Marketing Convergence which focuses on how top brands are integrating the Internet with their offline efforts
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Her book Readings and Cases in Integrated Marketing Communications was published in 2004, and Creative Strategy in Direct and Interactive Marketing will be published in fall of 2005 More than 30 years’ experience in the marketing and product development of collectibles and giftware.
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Founding Executive Director of Collectors’ Information Bureau.
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Graduate of Northwestern University, Susan holds a B.S.J. and M.S.J. in advertising
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