Susan E. Peterson
Owner of Peterson Consulting since 1999
- Services include the ability to innovate new products, revitalize mature businesses, position and transition products to meet the strategic business potential and marketing vision. Clients, past and present, include eBay, National Geographic, Anheuser Busch, Yankee Candle, and Madame Alexander Doll Co.
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Over 30 years of corporate international experience and a consistent record of imaginative and effective sales and marketing in the gift, home décor, tabletop, toy and art industries
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Spearheaded long-term worldwide Disney Classics Collection sales and marketing plan. Drove sales from start-up to $25 million in first 2 years with a 50% gross profit margin
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Repositioned the Goebel, MI Hummel brand, and reduced the direct and indirect costs more than 50% by consolidating three separate MI Hummel sales organizations into one. Active member in industry events; participates in key steering committees; an elected board member of the National Association of Limited Edition Dealers (NALED) for over 10 years, a past President and current Vice President of the Gift and Collectibles Guild
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Executive sales and marketing experience with Schmid Boston, Enesco Chicago, and Goebel NJ
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Winner of the Lee Benson “Woman of the Year Award,” the NALED “Industry Contribution Award,” the Retail Resources “Award of the Year,” the Park West “Outstanding Contribution to the Industry Award,” and the Schmid Sales Force “Best Sales force in the Industry Award”
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