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Michelle C. LaPreze, Senior Account Executive
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Implements major media PR campaigns to secure high profile opportunities for product placements in national and trade media outlets
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Has secured high-profile placements in outlets such as: InStyle, Domino, Elle Decor, Everyday with Rachael Ray, House Beautiful, Country Living, Better Homes & Gardens, Cooking with Paula Deen, First, Victoria, At Home with Ty Pennington, Cottage Living, HGTV and more!
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Develops creative marketing campaigns to raise brand/product awareness
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Plans media tours for trade shows; manages and coordinates special events
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Creates design materials including company newsletters, presentations and marketing materials
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Background includes media relations and event planning experience at an award-winning public relations firm located in Los Angeles, California, developing creative PR campaigns, producing media materials and providing support for the American Heart Association and Arthritis Foundation national fundraising events
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In-house public relations and marketing experience developing PR/Marketing Department programs, managing assistants, designing promotional materials to build company image, and developing and managing company events
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