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Gwen Vryhof, Account Executive
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Responsible for pitching stories to national media on behalf of a broad range of clients including eBay, Liveauctioneers.com, Frigidaire, Surefil LLC, Uncle Ben's, Step 2 and Subway
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Significant research experience in identifying key influencers and social media opportunities
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Plans and executes significant special events including a celebration of Rowe International Inc.'s one-millionth jukebox, the West Michigan premiere of the film Zathura, the documentary premiere of Hospice of Michigan's Except for Six, and more
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Writes, edits, and distributes press releases, media advisories, fact sheets, and other press materials, including editorial and catalog copy, to appropriate media outlets both locally and nationally
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Extensive brainstorming experience, participating in multi-million dollar creative brainstorming sessions for Kingsford Charcoal, Frigidaire, and other high-profile clients
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Manages editorial placement initiatives and media relations focused on local, national trade and consumer media outlets including magazines, newspapers, and television and radio stations
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Graduate of Calvin College with a Bachelor of Arts in Business Communications and a minor in Journalism
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