eBay
1 of 2 PR firms to manage category encompassing fine art, antiques, home decor, collectibles, and memorabilia
Created and executed innovative programs for media use:
eBay Barometer: Monthly Top 10 trend data
eBay News Bureau Library: Resource center offering timely information in ready-to-print format
Disseminated information to media nationwide:
Information about new features and programs
How to buy and sell on eBay
Rare items: stories and sales data
Annual eBay convention and all affiliated programs, including contests and educational programs
Promoted eBay University
Profiles of passionate collectors and their collections
Other Services included:
Planning and managing annual Media and Industry Summits for leading collectible trade outlets and industry influencers and national consumer media outlets
Arranged media tours and interviews at major trade shows
Created collateral for major PR programs
|